Jimmy’s Iced Coffee launches great new packaging

Jimmy’s Iced Coffee, the South Coast family-owned range of ready-to-go iced coffee drinks, has taken the chilled drinks market by storm since starting out eight years ago.

The company has carved out a name for itself with down-to-earth nature and strong brand identity. Next month  it’s introducing new vibrant and informative packaging. While the radical re-design emphasises the fun and creative side of the brand, it also identifies exactly what goes into a carton of Jimmy’s, helping time-conscious shoppers make that all-important purchasing decision.  “As a brand we’ve taken a step back and really thought what we want to be saying about each of our products and how to make that resonate in the mind of coffee drinkers,” said Co- Founder Jimmy Cregan.

For him, the initial ‘lightbulb’ moment came after he became hooked on iced coffee during a trip to Australia. Returning to the UK, he found supermarket shelves lacked a thirst-quenching equivalent. Following a few rounds of taste tests at the back of Jimmy’s sister’s café in Bournemouth, Jimmy’s Iced Coffee was born using a meticulously blended combination of Arabica Coffee, milk and a touch of Demerara. Today the siblings have built up a nationally recognised and celebrity endorsed brand which stocks in over 4000 stores nationwide including Waitrose, Tesco’s and Sainsbury’s. Perfect for breakfast on the go or a midday boost, coffee-lovers can choose from the best-selling Original, fat-free Skinny, indulgent Mocha or the Dairy-Free Oat option.

As of June, all Jimmy’s drinks now use single-origin beans from Fairtrade and Rainforest Alliance certified farms, guaranteeing great taste and ethical produce from the Columbian mountains right through to the cartons on the shelf.  Opting for single source coffee allows for traceability, meaning taste and quality is guaranteed as is the well-being of the communities which produce it. “For us, going single source was a no brainer,” says Jimmy. “Not only does it improve the taste and quality of our brand, it also enables us to give back which is super important both for us as a company and for our customers.” Designed to protect biodiversity and improve the livelihoods of their communities, the Rainforest Alliance helps farmers reach new markets while providing tools and education that enable them and their families to farm increasingly efficiently and responsibly.

All four flavours of Jimmy’s Iced Coffee are available at Boots, Waitrose, Tesco, Sainsbury’s and all good food shops.

www.jimmysicedcoffee.com

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