[metaslider id=33898] Online design brand MADE.COM
is set to launch its first ever pop-up showroom in Brighton; open for four weeks only, 2nd – 25th January. The 500 sq ft space is located at 114 Church Street, a short walk away from the Royal Pavilion.
Visitors will be able to see and feel a selection of designer product from MADE’s winter sale, and experience the quality of iconic pieces such as the cobalt velvet Jonah sofa by James Harrison, the Trio collection by award winning textiles designer Genevieve Bennett and Darcy Shelves by Steuart Padwick.
It is also the site of an industry first in showroom technology; a new 2.8m x 2m interactive tap wall. The wall displays images of optimal product groupings in real home settings, pulled from MADE’s customer community platform MADE x Unboxed. These groupings have been identified by analysing data gathered from Cloudtags NFC tablet technology in the brand’s existing London, Liverpool and Leeds showrooms.
Tap wall images will be refreshed bi-weekly, based on live data feed created from local customer buying behavior. The test is a bid to give visitors an unprecedented level of insight into the best way to style specific room types and sizes, in addition to helping MADE better understand their design conscious Brighton customer base.
MADE returns to Brighton following a successful focus group in April, which highlighted a need for furniture tailored for properties with unusual proportions (eg. stairs in period properties that are difficult to fit furniture through). Pieces designed for compact living are highly valued people in the area, as was touching and seeing product before purchasing online and supporting independent emerging designers.
Annabel Kilner, head of MADE.COM UK, said:
Our first Connected Showroom in Brighton is a test to capture the imagination and attention of new and existing customers who may have heard of our brand or been on our website, but want to experience it. We feel we’ve found a winning combination of data, people and nimble design elements.”
*Photos by Appear Here.