#StartThe SwedishWay with the launch of Rekorderlig Cider’s unique 38-day Lagom Tour

From Thurs 15 June – Sun 23 July the simple and stylish Rekorderlig sampling vehicle will grace a number of cities in the UK, including visiting Jubilee Square in Brighton on Sat 1 July, where guests will be able to immerse themselves in Scandinavian style, drink, and culture. Spot the Swedish style wooden holiday hut-styled van, and lose yourself in its backdrop of a beautiful Swedish vista, decorated in flowers.

Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that “just enough” is the perfect amount of everything, with a lack of fussiness being key. The theory is an overarching approach to living your life with a foundation of contentment and perfect balance believing if you take just enough from life for yourself, you leave enough for others to be happy.

The tour will offer guests a chance to enjoy the relaxed, altruistic Swedish lifestyle while enjoying the refreshingly balanced flavours of Rekorderlig.

We have teamed up with the Beautifully Swedish cider brand to give one lucky winner a crate of Rekorderlig Cider to enjoy in the sun.

To enter simply answer the below question:

What does the Swedish term ‘Lagom’ mean?

  1. A) Just enough
  2. B) Not enough
  3. C) Too much

For more information on the Lagom Tour’s whereabouts please visit: www.facebook.com/Rekorderlig

Send your answer including your name, address, and telephone number to:competition@bn1magazine.co.uk with ‘REKORDERLIG’ as the subject header.

Terms and conditions apply.

A winner will be chosen and notified on Thu 29 June 2017.

Good Luck!

The Rekorderlig UK Lagom Tour comes to Brighton’s Jubilee Square on Sat 1 July 2017


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