As marketers and business owners, we value conversion rates, return on investment and lead generation. However, we need to make sure not to forget our customers’ post-purchase experiences.
A sale does not end at the point of sale. To retain customers and create brand loyalty, we need to take their entire journey into consideration. One of the easiest, most effective ways to achieve that is through eye-catching product packaging.
In this article, we will introduce you to three different ways you can use custom stickers to create value post-purchase. All of these ideas are hands-on and suitable for any industry. On top of that, they all revolve around stickers, which are affordable marketing tools that can be customised exactly as you need them to.
Choose premium materials
Many sticker printing companies offer a variety of materials. This means that you do not have to go for a basic sticky label. Instead, you can often choose from a wide range of so-called effect materials like metallic or transparent vinyls. With these you can create amazing clear labels or even glitter stickers.
Such materials allow you to highlight specific key features of your brand and create stunning product packaging. A holographic label can be perfect to emphasise the luxurious edge of your product or announce a premium limited product range.
Effect stickers are also a brilliant way to brand your product packaging at a low cost as you can simply bulk buy plain packaging and brand it yourself in-house – a real money-saver.
Show customer appreciation
Why do we prefer certain brands to others? Usually it is because of a previous experience mixed with a good “gut feeling”. A gut feeling can be incredibly hard to create and even harder to measure. Instead, you can focus on customer appreciation which means proving to your customers that they have made the right choice trusting your brand.
There are several ways you can show customer appreciation. You can use a lovely message as a seal for your shipping boxes. This way, your customers will have a smile on their face before they even open their order. Another option is to add thank-you stickers with every purchase.
Studies have shown that free stickers are not seen as an advertising tool. Instead, they are perceived as a gift, igniting all the positive emotions we associate with gift-giving. This can be incredibly powerful, especially when your customers use your designs as phone or laptop stickers and increase your brand reach exponentially.
Try themed packaging
What we love about using custom stickers is the flexibility they create. They allow you to realise marketing campaigns within days or to easily add to existing campaigns to increase their reach.
Themed packaging is the perfect segway into sticker marketing as it can be super simple. You can celebrate holidays, seasons or special occasions by adding themed stickers to your packaging. This can be a spooky pumpkin as we move into autumn or even culturally relevant stickers to create awareness.
While this might seem like a nice-to-have add-on, they can improve your branding massively. You can use such stickers to communicate your values to your customers and stand out from your competitors. On top of that, eye-catching designs make your product much more shareable, making it more likely to end up on your customers’ social media profiles.
And those were three ways you can use stickers to create stunning packaging. We hope you found these tips useful and are ready to give custom stickers UK a try. If you have additional ideas you would like to share, please do so in the comments below.