Whether you’re a visitor or seasoned local, you’ve probably walked down New Road. The epicentre of Brighton cultural district, it sees iconic theatres and bustling restaurants stand guard over the picturesque Pavilion Gardens. Nestled amongst the colonnades is Jules Emporium – a paradise for art fans seeking the unique and beautiful.
This independent business showcases an inspiring array of pieces from the very best artists and makers. And just beyond its two rooms sits a lofty gallery space with a gorgeous wooden floor, which is used to house temporary exhibitions.
It all started in 2018. Owner Jules O’Keefe had just moved down to the city and found herself inspired by its exciting art scene here. “I wanted to find a studio space for myself as well as a place to showcase and sell the work of this wonderful community of makers and artists” she tells me. “I found a spot on Portland Road, but we quickly outgrew that premises and, with the help of my daughter, began a search for a new site.” This led them to the fantastic space on New Road, right in the centre of everything. “As soon as we walked through the door, I knew we had found the perfect place. There was just so much potential, what a fantastic location and I’d gone from one room to three!”
Opened earlier this year, the new store and gallery space at 5 New Road offers a genuine treasure trove. Its three rooms are packed with interesting and meticulously crafted pieces. Jules tells me they are constantly introducing new work, and they genuinely have something for everyone. “And what we do have is something for everyone’s budget, with unique and original items starting from £1…”
With a huge range of original art works, handmade pieces and vintage clothing, everything stocked by Jules Emporium is either unique or exclusive to them in Brighton. “You know you’ll find something special here! We have even put our own stamp on the way the space has been decorated.” Everywhere you look there is something to closer examine. This really is an Aladdin’s cave waiting to be explored.
Jules says they all want to build on what they’ve already accomplished in 2023, which means offering more vintage clothing, more stallholder options and even more amazing art exhibitions. They’re also looking into becoming a venue option for Brighton’s festivals next year, which should consolidate their position as a hot spot for the local art and maker communities.
“Brighton Is full of artistic and creative people and we’ve had plenty approach us which we love! We also travel the country discovering new artists and makers to bring back to the gallery. This ensures that we have a wide variety of different pieces on show.”
They’re currently participating in Artist’s Open Houses, which runs until Sun 10 Dec. Their salon gallery has been transformed into a winter fair extravaganza, offering an amazing mix of art, prints and original gift ideas. Jules describes the shop and gallery’s visitors as a beautiful mix of people. “We have tourists, locals and day trippers, storytellers and inspiration seekers, young, old and everything in between. We never know who is going to walk through our door and that’s what makes each day so exciting!”