Brighton & Hove Albion have created a special home shirt thanking the NHS and other frontline key workers with American Express kindly giving up their shirt sponsorship position on the club’s replica kit to say thanks to NHS and key worker heroes.
The new design features a special ‘Thank You NHS’ logo emblazoned across the front of the club’s existing home shirt, and ‘Thank You Key Workers’ on the sleeve.
A number of the special shirts will be donated to frontline healthcare workers at seven NHS trusts across Sussex; and, given the expected popularity of the shirt, a limited number will be made available for supporters to purchase, with all profits from the sales going directly to NHS charities via the Albion As One fund, established by the club’s players and subsequently opened up for further donations by directors, staff and fans.
Albion chief executive Paul Barber said, “Every day we are grateful for the incredible sacrifices being made by frontline healthcare and other key workers up and down the country.
“We wanted to show our thanks and boost the new charitable fund, Albion As One, and so we felt this was the best possible way to show just how proud we are of the NHS and all key workers.”
The club will take advanced orders on the shirts from Thursday of this week, from those fans wishing to show their thanks and support for the NHS in this way. Shirts can be ordered at the club’s online store, at the price of £45 for adults and £35 for juniors.
Albion have already supported local NHS workers with food and drinks donations, a contribution of 1000 tickets to future Albion matches and opening up the Amex as a testing site for healthcare and key workers, and as a storage area for local NHS trusts.