BTN BikeShare has launched an interactive social media campaign to celebrate Brighton and Hove Pride 2018.
In the run-up to this year’s Pride, which runs 3-5 Aug, those who use Brighton and Hove City Council’s award-winning bike share scheme are encouraged to find one of 33 bikes labelled with the names of LGBTQIA+ icons as part of its #ridewithpride competition.
Some of the inspirational names added to the bikes include George Michael, Grace Jones, Sandi Toksvig and Britney Spears, along with Brighton’s Juno Dawson and Vince Venus among others.
The activity is designed to celebrate people who have inspired members of the LGBTQIA+ community, and BTN BikeShare hopes the initiative demonstrates its love and support for the worldwide community.
To be in with a chance of winning the special prize of champagne afternoon tea for two at The Ivy in the Lanes, members of the public are encouraged to share ‘iconic’ images of themselves with one of these bikes on their Instagram profiles, tagging @BTNBikeShare with the hashtag #ridewithpride.
After a public vote on the best images, a winner will be announced via Instagram on Thursday, August 16, and the lucky recipient will then be crowned BTN BikeShare’s Pride icon 2018.
BTN BikeShare was launched on 1 Sept 2017, and it allows its users to explore Brighton and Hove in a fun and environmentally friendly way. The initiative currently runs 450 bikes and operates 52 docking stations across the city.