Brand new music festival Boundary comes to Brighton this September!

A brand new festival will be rounding off 2016’s summer in epic style. Boundary Brighton is headed to Stanmer Park on Sat 17 Sept. From house to drum & bass, the event offers a diverse mix of dance music floorfillers across its four stages.

Boundary promises to stand out from the flourishing UK festival scene. Rather than just placing some big tops and standard marquees in a field with a standard bar, they’re creating a nice, inviting festival site set in beautiful surroundings. “We have incorporated a giant stretch tent packed with décor and crazy colour, a beautiful and flamboyant main stage and a dark and dirty warehouse for some house and techno raving, alongside a cute but crazy bandstand set on the hill side,” A Man About A Dog (AMAAD)’s director of operations, Alice Favre, tells me. “We have also found a nice secluded spot for a hidden cocktail bar. Plans are still being hatched though so I can’t say too much yet…”

AMAAD already produce an array of exciting music events in the capital, working with the world’s most influential artists and labels to cover a wide range of sounds. From house and electronica to bass and techno and everything in-between, their in-house brands MIXED, Closer and the indoor festivals at Tobacco Dock have gone from strength to strength. They’re known for taking over amazing locations and transforming blank canvas spaces into clubbing meccas. They also produce shows for select brands, highlights including Red Bull Music’s flagship event at Notting Hill Carnival, the Red Bull stage at Bestival in 2014 and Disclosure’s album launch party for Settle. As well as this, the team have worked closely with the likes of heavyweights Drumcode Records and DJ Hot Since 82’s label Knee Deep In Sound. Now they’re bringing their unique style of event to the south coast.

Boundary Brighton

Music as a medium is growing all the time. It’s becoming limitlessly accessible due to countless streaming websites, mixes to download, curated playlists and digital radio stations. As such, the way people value music is changing. “I think the huge access and ease of distributing music means there is more opportunity for new artists,” says AMAAD director, Paul Jack. “But at the same time it also means there is a lot of rubbish out there. As with everything, when something is good it will rise to the top, it will get noticed and with the vast array of channels and social media it will reach more audiences than it has ever before.” Paul held his first event 13 years ago, at Camden’s legendary Purple Turtle. His events drew a following, so he was able to move his shows to Turnmills and suddenly a hobby became his full time job. He met Will Harold in 2010, who was the head booker at creative agency – Matter. The pair shared similar values and ideas about music promotion. So when Matter closed they joined forces. Soon afterwards Alice Favre joined to become AMAAD’s 3rd director, completing the dynamic trio. “We all bring a different set of skills to the table that complement each other,” says Paul. “Without this combination, I am certain we would not be where we are now.”

As a Brighton resident it was important to Paul that the festival had a connection with the city and its strong musical heritage, rather than just an event taking place in Brighton. “Each of the main stages are hosted by the main electronic venues in Brighton – Concorde 2, The Arch and Patterns – giving each structure a strong identity, a story and a clear musical direction representative of where each venue currently sits musically within the colourful landscape of Brighton.” In addition, the event will be working with local businesses to provide a tasty selection of pop-up food and drinks. There are also a few more Brighton twists to unveil in the coming months.

Dance music venues can have a tough time over the summer. People are more focused on festivals in the UK, as well as their week in Ibiza, which leaves little money and time for UK clubs. “We are luckily the antidote to this issue as we don’t do camping festivals and ours are all city based,” says Will Harold, AMAAD’s talent booker and manager of Arcadia. “So we are just getting the clubbers warmed up and ready to head to a venue for the after-party. London venues love it when we have a Tobacco Dock show as it means thousands more people heading out after they leave our show! It will be the same with Brighton Boundary.”

Boundary Brighton

The team are working with all the participating local promoters to put together a line up that is exciting and reflective of the city’s vibrant music scene. “It will be a mixture of regular Brighton favourites alongside some new names and a few random surprises thrown in,” says Will. With plenty of open space, yet well served by fast transport connections to the city centre, Stamner Park is the perfect location for an event like this. A stand out space at the festival will be the Boundary Bandstand. Sat on the hill overlooking the site, this stage is offering a range of special performances, and it’s promised the line-up there will be ‘slightly bonkers’.

The sheer volume of events in the UK still presents a challenge for every festival organiser, especially when so many are poorly run yet manage to stand up financially. “We spend over and above what others do to make sure our events are well run and customer friendly,” says Alice. “Making the ends meet can be tricky, but we just couldn’t bring ourselves to put on a bad event. The next few years are going to be interesting in festival and event land to see who makes it through another year and who falls by the wayside, and why. I feel like there will be a few lessons to be learnt in the coming years.” So what’s thing most exciting the team about the event? “Everything, obviously,” laughs Paul. “But if I HAD to choose just one thing, I think it would be the bandstand…”

Boundary Brighton comes to Brighton’s Stanmer Park on Sat 17 Sept. Details of the line-up will be released very shortly

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