This month, Tia Maria launched a brand new, integrated campaign for Autumn And Winter 2014-2015, which combines high impact print and outdoor advertising, a targeted blogger engagement programme, sponsored social media and digital activity.
The exciting campaign, entitled #InTiaWeTrust, was shot by renowned fashion photographer and director Justin Wu. Wu has worked with some of the biggest fashion and beauty brands in the world including Gucci, Louis Vuitton and L’Oreal and photographed music and fashion icons Jay Z and Victoria Beckham.
Taking centre stage in this campaign was a team of six stylish British and Spanish digital brand ambassadors, all known and respected for their lifestyle blogging. A glamorous trio of British bloggers made up of Made In Chelsea’s Emma Miller, Brighton-based Tamara Kalinic and Lydia Millen were all flown to party-goers paradise, the island of Ibiza for a week of cocktails and cameras.
“I feel so excited just thinking about fun times we had in Ibiza while shooting the Tia Maria campaign #InTiaWeTrust,” Tamara Kalinic (pictured) said. “It was the first ever campaign for which the brand used fashion bloggers, and that is one of the reasons I feel so honoured to be involved in the project. Also, not only did we complete the shoot with a very professional team in just a few days, but we couldn’t stop feeling grateful for the fantastic company, perfect locations and lovely scenery which made it feel far from work at all!”