Brighton businesses of all sizes teamed up to raise money, as well as local awareness for Brighton’s homelessness prevention charity, Justlife.
The online fundraising campaign organised by Projects, a Brighton coworking and serviced office space, tapped into the online networks of 16 local businesses to raise £2,124 in one week and introduce Justlife to thousands of people across the city.
Justlife is an independent, local charity that works closely with those living in temporary accommodation to prevent them from falling into rough sleeping by addressing their health, housing and wellbeing needs. Justlife also have a dedicated research and policy team that and work to identify long-term solutions to homelessness.
Simon Gale, CEO of Justlife, said: “A huge thanks to the team at Projects and the brilliant Brighton & Hove businesses who have supported the campaign with the excellent prizes. “Homelessness affects us all and it takes a whole community response to make a difference. We are excited to partner with such creative and generous spirited companies.”
Mila Brazzi, fundraiser organiser and head of communications at Projects, added:“The services that Justlife provide in support of some of the city’s most vulnerable people is fundamental and has a widespread knock-on effect in helping other services from becoming overwhelmed, such as Brighton’s hospitals.
“It’s a charity that has never been more important to the city as the number of people who depend on its services sadly continues to increase, and as Justlife’s work is often invisible to those of us who are fortunate enough not to need their support, we felt compelled to help raise donations, but above that, raise awareness in our community of the outstanding, fundamental and invisible work the Justlife team are performing daily.”
The raffle took place over the week of the Big Give – a UK-wide initiative that sees donations matched for one week and is a core part of Justlife’s annual Christmas campaign.
The businesses who came together to support Justlife by donating prizes and raising awareness through their combined social media audience of over 110,000 were: Powder Beauty, Projects, Little Jasmine Therapies and Spa, Moshimo, Simply Urban, Nostos, Brighton Streets, The Daily Clay, Indy Pop, Fatto A Mano, Bird & Blend, HISBE, Twelve A Studios, Good City Circle, The Walrus and Brighton Gin.