Gemma Parker Photography

Brighton to host world-famous Van Gogh Alive experience     

Van Gogh Alive, the world’s most popular immersive, multi-sensory experience that’s welcomed 8.5 million visitors in 80 cities around the world, is coming to Brighton this spring. An interactive event that uses high-definition projections and various immersive installations to showcase the life and work of the Dutch artist Vincent van Gogh, the exhibition’s Brighton run will include never seen before additions.

After sell-out runs in UK cities including Edinburgh, Manchester, London and Birmingham, Van Gogh Alive, created and produced by Grande Experiences, promises to be one of the highlights of the south coast’s cultural calendar next year.

Opening in spring 2023 for a limited period of three months, the show’s exact location in Brighton will be announced on 25th January when tickets go on sale.

Photgraphy Credit: Richard Blake

Reviewed by The Sunday Times as: “Glorious, stunning, but also very moving”, Van Gogh Alive allows visitors to experience the life and works of the seminal Dutch artist like never before. Condé Nast recently said: “Van Gogh Alive completely breaks with the traditional museum concept and introduces us fully into the painter’s universe.”

Life-sized installations including Van Gogh’s ‘Bedroom of Arles’ painting and an immersive mirrored sunflower room make this a truly unique, engaging experience. State-of-the-art SENSORY4™ technology will project a kaleidoscope of 3,000 images on life-animating floors and walls of iconic works like ‘Sunflowers’. All visuals are set to a surround sound classical score, combining sound and visuals for a cinematic experience suitable for all ages.

Brighton visitors will also be the first to experience a brand new ‘Starry Night’ installation as the exhibition expands its offering. There will also be a dedicated artist studio that invites people to replicate Van Gogh’s artistic style.

Reduced price early bird tickets are available from 25th January to those who have registered, until the pre-sale window closes on 31st January. Registered users will also be the first to learn of the secret venue announcement. Adult tickets start from £22, with concession tickets from £17 and free entry for under-fives and essential companions. Register now at

Picture by Lesley Martin 16 March 2022 VIP event of Van Gogh Alive, © Lesley Martin

Bruce Peterson, Founder & CEO of Grande Experiences, said: “Van Gogh Alive has captivated audiences around the world, from Sydney to Rome, and our tour in the UK has been a huge success. Brighton’s strong artistic roots and its immense creative talent make it the perfect location for its next installment. Watch this space for news of the venue and opening dates. We’ll see you soon Brighton!” 

Howard Barden, Head of Tourism & Venues for Brighton & Hove City Council adds: “We’re delighted that Brighton & Hove has been chosen to host the Van Gogh Alive experience which promises to give visitors a state-of-the-art immersive experience. Brighton is home to world-beating digital technology so it’s fitting that this ground-breaking marriage of technology and art is showcased in the city, providing yet another reason why you should visit Brighton.”

For more information and to register for early bird tickets, please visit the website: 

Photography Credit: Roger Moody

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.