@hollywilloughby on Instagram supporting #Pantstoleukaemia

Celebrity support for Sussex Team Bodhi and the “Pants to Leukaemia” campaign

Holly Willoughby and Zoe Ball amongst stars supporting 4 year old with leukaemia

It’s been great to see the amazing celebrity support for 4-year-old Bodhi’s “Pants to Leukaemia” campaign.

It calls on people to put their underwear on their head as a hat and share a selfie on social media with the hashtag #PantsToLeukaemia, inspired by a photo Bodhi’s Mum shared of him wearing his pants on his head in hospital.

The initiative was set up by BBC Radio 2 presenter Zoe Ball’s sister Hannah Peckhamwho lives in Sussex and whose son Bodhi has been diagnosed and is receiving treatment for acute lymphoblastic leukaemia. Bodhi was diagnosed in November and has been receiving treatment since then. He recently turned 4 years old.

Zoe Ball and Holly Willoughby were some of the first to take to Instagram to support the campaign and don their “brief bonnet” and say “pants to leukaemia”! Other celebrities who have so far taken part, by donning a pair of pants on their head and posting their selfie on Instagram, include Jessie J, Emma Bunton, Philip Schofield, Emma Willis and Gok Wan.

Leukaemia UK were honoured to be nominated by Bodhi’s family as one of the three charities the fundraising initiative is supporting. The family are now working with Leukaemia UK to help raise further awareness and vital funds for research into kinder and more effective treatments.

Leukaemia is the most common type of childhood cancer, accounting for around 33 per cent of all cancers in the under 15s. Over 530 children are diagnosed with leukaemia every year in the UK. Acute lymphoblastic leukaemia is the most common type of childhood cancer and has one of the highest emergency presentation rate for any cancer type a (66%).

The last 20 years have seen great improvements in the 5-year survival rate of childhood leukaemia, leukaemia survival has improved to 85% in 0–14-year-olds in the UK. This is largely attributable to research findings.

Support from the “Pants to Leukaemia” campaign means that Leukaemia UK can continue to fund truly ground-breaking scientists up and down the UK, working to find kinder, less painful, and more effective ways to care for and treat children like Bodhi who receive a leukaemia diagnosis. 

Fiona Hazell, Chief Executive of Leukaemia UK, said:

“Important discoveries are happening all the time within blood cancer research. Whilst survival rates are still nowhere near where they should be and treating this disease remains difficult, at Leukaemia UK we know that research has the power to one day stop leukaemia devastating lives.”

#pantstoleukaemia

About Leukaemia UK

We are Leukaemia UK. We believe research has the power to stop leukaemia devastating lives. 

Despite decades of incredible progress, only half of leukaemia patients live longer than five years after their diagnosis. We won’t stop until we change this.

Bringing together the leukaemia community, we will accelerate progress through life-changing research, awareness and advocacy, doing everything we can to make sure that the next person with leukaemia has the best possible experience of diagnosis, treatment and care.

To find out more, including how you could help support the life-changing research that Leukaemia UK funds, and the charity’s advocacy work, visit leukaemiauk.org.uk.

Team Bodhi’s fundraising page can be found here: https://www.justgiving.com/fundraising/teambodhi

Photos of some of the celebrities supporting the Pants to Leukaemia initiative on Instagram can be found here: #pantstoleukaemia hashtag on Instagram and Leukaemia UK Instagram.

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.