When it comes to weddings, the planning process can be hard if you’ve never done it before. Many couples tend to hire a wedding planner to help them with the process, so there’s always room for more planners. Which is why we think launching your own independent wedding planning business is a fantastic idea, even if you are a business newbie. Although, it isn’t as easy as it seems. So, we’ve put together a practical guide with a few tips to help you along the way:
Find Your Clients and Suppliers
Of course, the primary clients for your business will be couples looking to plan their wedding (that’s a given), but it’s also great to build a rapport with suppliers and wedding venues to make your job that little bit easier. Before reaching out to clients, make sure you have a list of fantastic suppliers and venues that you can rely on when it comes to planning the weddings, you can thank us later!
Find Your USP
Through researching your competitors (see below), you should be able to find the gap in the market that you can fill, which you can then make into your USP (unique selling proposition) to make you stand out. Having a USP is great for a new business, as you should always vouch to offer your customers something that no one else can offer them. So do your research and find something that makes your business stand out!
Research Your Competitors
When it comes to starting your own business, finding and researching your competitors is extremely important as it allows you find the gap in the industry that you can fill. It will also allow you to understand what a business should include if you’re yet to put together your business plan, which will be a huge help!
Create a Solid Business Plan
Before launching any business, you need to ensure that you have a thoroughly thought-out business plan that you should stick to religiously! First of all, you’ll need a business name that is available in the industry. And then you start to put together your business plan which should include your financial strategy, business information and of course your marketing strategy. After all this, if you’re still struggling, there are lots of free online business services that can help you out.
Take Care of Legal Documents
Now this goes without saying, but before you book in any clients, you have to make sure that any legal issues are dealt with, to save you and your business from any potential lawsuits. It could be a great idea to hire an attorney if you’re unsure about the full legal process. But it’s always great to register your business with the government first! Then you can move on to putting together a legal plan and insuring your company, in case worse comes to worse (although we’re sure it won’t).
Starting any business can be a difficult process. But with a solid business plan, in depth research and a good client list, the sky is the limit. So, take these tips on board and good luck with your new business. Not that you’ll need it, we have every faith it’ll be brilliant!
