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Tom Diamantopoulo

Poem by Wordsworth inspires mural at Moda’s Hove build-to-rent neighbourhood

Local artist unveils mural at Sackville Road Trading Estate regeneration scheme

Brighton artist Tom Diamantopoulo has revealed his beautiful mural inspired by the regeneration of the local area at Moda Living’s new build-to-rent development in Hove.

Tom’s work combines an exploration of the positive transformation that Hove has seen over the years, with words from the poem Daffodils, by Wordsworth, giving a nod to nearby Poet’s Corner.

This piece will form part of a rolling exhibition of murals by local artists during the course of the regeneration of Sackville Road Trading Estate.

Tom said: “My thinking for using these themes is that the area and local community has gone through quite a few positive transformations over the years and has gradually grown and flourished, so I wanted to reflect this in my design.

“The design also reflects the philosophies and values of Moda, which builds communities that incorporate, health, happiness, and wellbeing for its residents, as well as its green ethos.”

Tom explained around 15 years ago, this area of Hove had been viewed locally as run down. With the hard work of local residents, today it is a vibrant and happy community with creative hubs and dotted with small workshops and businesses, as well as a bright future for the area around Hove Station.

The mural also takes inspiration from nearby Wordsworth Street in Hove and the second verse of the poem Daffodils which reads:

Continuous as the stars that shine

And twinkle on the milky way,

They stretched in never-ending line

Along the margin of a bay:

Ten thousand saw I at a glance,

Tossing their heads in sprightly dance.

Tom added: “This poem reflects the themes of the mural and the community. The verse of the poem is describing daffodils, which are a mark of spring, the time of year when nature having survived winter, is now rejuvenating, blossoming and growing again. For me this reflects the transformations that the local area and community has been going through in recent years.

“I like to think that this verse can also be seen to be about people, perhaps the residents within the community, who revived the area years ago or even about the local area that is thriving now.”

Tom Diamantopoulo started his career as a songwriter and musician in the influential band The Eighties Matchbox B-Line Disaster, releasing three albums and touring the UK, Europe and America, before deciding to focus on his passion for art.

His work features large abstract shapes rooted in colourism and expressionism. Tom, who works out of his studio in Brighton, was born colour blind but loves working with bold and bright colours and textures and his work features on the exterior of Franco Manca in North Street. His father Pierre Diamantopoulo is the sculptor behind Flight of the Langoustine, which will be the second sculpture for Hove Plinth.

Moda selected three local artists as the winners of its competition to design a mural, which will feature on an exterior wall at the Sackville Road site during construction of the new neighbourhood. Artists whose work will feature in the future include two Hove residents, illustrator Kirsti Davidson and Fine Art student Ella McEwen Smith.

James Blakey, Planning Director, Moda, said: “We’re so excited to see Tom’s stunning mural appear in Sackville Road.

“We had a fantastic response to our call for artists to design a mural from so much local talent, so it was a real challenge for our judging panel to select the final three.

“The winners are all from Brighton and Hove, with two of them living just a few roads away from the development, so they will be able to walk out of their homes and see their art in their community.

“The mural designs will showcase the features that make Hove such a special place to live and the community that we are building in Sackville Road.

“Our development will give people a place where they can form new friendships, join in with group activities and have access to whole range of wellness support services. They’ll also know that their rental property is there to stay, giving them a place they can call home for as long as they need it.”

Work is well underway at the former Sackville Road trading estate, where Moda is delivering a new neighbourhood of 564 homes for rent, transforming the rundown estate into a thriving new multigenerational neighbourhood in the heart of Hove across six new buildings, interspersed with new landscaped green spaces, pedestrian routes and public realm.

The 564 new homes, ten per cent of which will be affordable, will cater to all ages and requirements, ranging from studio apartments to three-bedroom homes.

The neighbourhood will also include a range of best-in-class amenities, including a 24/7 gym, roof terraces, communal lounges and co-working spaces, as well as 260 care community homes. 

The development’s two tallest building cores are both complete. Work on the third building is underway and groundworks are ongoing on the site.  

For more information, please visit: https://modaliving.com/live/location/brighton-hove

About Moda Living

Moda Living is the UKs leading developer and operator of rental communities. Founded in 2014, the business has built a UK-wide pipeline of more than 18,400 homes with a combined GDV in excess of £6 billion. Moda operates a family of living sector platforms with leading global institutional investment partners.

Moda’s vertically integrated model designs, builds and operates next generation spaces to live, work and play. Moda continues to push the boundaries of style, service and innovation to craft considered, diverse residential communities providing different products at different price points for different lifestyle requirements.

Moda’s core brand foundations focus on outstanding customer service, integrated technology and health & wellbeing to provide an optimum rental experience and a better quality of life.

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