Promoting Your Business In Unusual Ways

Promoting Your Business In 9 Unusual Ways

Starting a business is easier than ever nowadays. More and more people are taking advantage of the internet and digital marketing to start and grow small businesses, avoiding traditional employment. Even sole traders working alone from home are able to build businesses working for themselves, making money doing something that they love.

While there are many advantages to this, it does mean that in many industries there’s an incredible amount of competition and sustaining growth can be difficult. Most businesses today utilise digital marketing, often instead of more traditional marketing methods to grow and build awareness. While these methods are often very effective, and much cheaper than offline campaigns, if everyone is doing the same it can still be hard to get noticed. Sometimes the best thing that you should do is think outside the box. Here’s a look at some of the more unusual ways that you can promote your business.

Personalise Vehicles

If you drive a lot, whether for business or leisure, you spend a lot of time on the road, and your vehicle or the cars of your staff are great ways to promote your business. Decals can be effective, but not everyone wants these on their personal vehicles. Private number registrations from Regtransfers can be a subtle but effective way to promote your business.

When people see a private plate, they take notice of it. They don’t just pass by; they read it and think about any meaning. This process means that it sticks in their brain, and they remember it. Personal plates can be a great way to grow brand awareness, whether you have one car or a fleet of company vehicles.

Get Out of Your Office

Nowadays we are often guilty of underestimating the personal touch. Or we think of a personal touch as someone writing a handwritten thanks on an invoice (which is certainly worth doing!). But actually getting out there and speaking with people is a great way to raise your brand’s profile, and be remembered. It’s also an excellent way to build relationships with the public, get helpful feedback and even find some charity initiatives that you could be part of.

Whether you run an online or brick-and-mortar business, take the time to get out there and speak to people about it.

Commission a Mural

Murals are fantastic forms of street art that get remembered. Commissioning an artist to paint a mural somewhere with lots of passing footfall is a great way to get people talking about your business. Just make sure the mural aligns with your brand values and that it is clear what it’s about at a quick glance.

If you are going to paint on a building that you don’t own, make sure you have permission from the owner before work starts.

Consider Alternative Partnerships

Partnering with other brands is a great way to reach a wider audience, and sometimes it’s worth thinking outside of the box, instead of working with brands in your niche. Research local businesses and charities in your area and reach out to any who share a similar target audience and brand values.

Host a Photo or Video Contest

Social media is a fantastic way to raise awareness, promote specific products or services, and get your followers to share your content for you. Hosting a photo or video contest and asking for shares on platforms like Instagram is a great way to get people involved, reach a much wider audience and be seen as a fun brand.

Be Controversial

Controversial opinions are talked about, they get you noticed, and as the saying goes, there’s no such thing as bad press. But it is a risk, especially in the modern world. It’s often easy to find controversial pieces in the news but think very carefully before you get involved.

Share Your Knowledge

Sharing your knowledge is a great way to get noticed and build a reputation as a brand that gives back and knows its stuff. Running a free webinar, giving away an eBook to clients, running an in-person session at a local networking event, or hosting an online course all are great ways to share your knowledge.

Start a Podcast

Podcasting is incredibly popular, a great way to reach a wider audience and promote your business and gives you a chance to educate, entertain, and connect with your audience.

Have Some Fun

Podcasting, social media stories and other content offer you a chance not just to show off your business, but also a chance to build relationships. Don’t be scared to have fun, and show people what goes on behind the scenes, instead of just the professional front.

For the most successful campaigns, research is incredibly important. Take the time to learn more about your target audience, to make sure any campaigns you run, whether digital, traditional, or even unusual, will reach them. Then, monitor analytics to find out what works and what doesn’t. Replicate and grow anything effective, but don’t be scared to try new things.

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