Fast fashion online shopping

Should we be shopping for fast fashion during lockdown?

As lockdown continues nothing seems very normal right now, however, one thing that has
remained the same – if not, benefitting – is online shopping. And with more time on our hands than usual, it can be very tempting, especially with lots of them having sales and special offers on.

Now that spring has arrived and summer will follow soon, this usually would be the time to
update the wardrobe for the new season, but as the seasons arrive we are having to remain indoors. So should we really be doing any shopping?

Yes, retail therapy can be effective and fun, but the fast-fashion industry has an immense impact on the environment and society.

In an article by the United Nations Environment Programme, it was found that the fashion industry is responsible for 10% of the world’s carbon emissions. They are the second-largest consumer of water worldwide. And due to the fast-fashion culture, 85% of textiles end up in landfill each year. Whilst textile workers are paid very small wages whilst having to work long hours in terrible conditions.

In saying this, many fast-fashion businesses are trying to become more ethical, with some,
like H&M creating a more sustainable collection. So if you’re at home right now debating
whether to do any fast-fashion shopping during lockdown, here are some pros and cons to
help you decide:


Online shopping enables you to keep your wardrobe up to date with the latest fashion trends. And scrolling through all the websites can definitely make the time go by. After
you’ve clicked ‘Pay Now’ on your basket, it gives you something to look forward to as you
wait for your parcel to arrive.


Shopping online can cause you to spend money unnecessarily if you’re buying items you
don’t really need. Fast-fashion has many negative environmental and societal impacts. Big chain stores are more likely to survive this lockdown, but independent shops will be extremely affected. If you want to buy clothes try to go independent and ethical.

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