Can you picture life without the Internet? In this pandemic-stricken day and age, you wouldn’t be able to order takeout and other goods from the safety of your home. Not to mention hours of being cooped up at home would pass by a lot more slowly without online videos or browsing for memes. The Internet is one of the most significant innovations in history.
As businesses, flower shops are no stranger to the benefits online marketing can bring them. They can present their products on their website or social media and even arrange for same-day or next-day delivery. All it takes for the online buyer is a few clicks (or taps in mobile), and their bouquets of choice will be on their merry way.
All this talk about buying flowers online begs the question: is the humble brick-and-mortar flower shop, like Darcey Flowers, on its way out? Will it be better for the floral industry to run online stores and arrange flowers for delivery? The answer isn’t as straightforward as you might think.
The Online Store
There’s little to no reason to doubt the utility of an online floral store. As mentioned earlier, these stores can show their range of bouquets without customers visiting the store in person. Orders and payments can also be settled this way.
When you visit your florist’s online store, you’ll see a lot of functions. Not every customer is tech-savvy or knows what they want, so the store has to be as user-friendly as possible. In this instance, the florist’s wide selection can be categorized by occasion and type of flower. Need a bouquet for a friend who just lost a loved one? Go to that section for suitable floral arrangements.
Delivery is where online flower stores shine the most. After choosing your bouquet, you can set a delivery date; be it today or a few weeks from now, the store can handle it. If you’re buying for a loved one, you can also have the store deliver your bouquet to them directly—no need for it to get to you first. It benefits people who need last-minute presents.
Online flower shopping isn’t without its flaws, though. For one, as lovely as those bouquets appear on the web page, they won’t guarantee that they look like that in actuality. You can’t be as certain as scrutinizing the flowers personally.
Also, unless your local florist also manages their own, online stores might not be working closely with local florists. In this case, their flowers might have to come from far away. It won’t take long for flowers to wither once cut, especially if not under ideal conditions.
A convenient (and safe) way to buy flowers
Allows delivery straight to your loved ones
Ideal for last-minute orders
Hard to scrutinize since you don’t see the flowers in person
Some online stores may not work closely with local florists
The Brick-and-Mortar Store
The personal touch is perhaps the biggest reason brick-and-mortar flower shops haven’t fallen out of fashion. No matter how much technology advances, nothing beats being able to see the bouquet for all its vibrant glory or smell its plethora of scents in person. Allowing your senses to scrutinize the flowers is confirmation enough that you’re getting the real deal.
In some situations, the brick-and-mortar store is the only way for a local florist to do business. The store may not cater to a larger market, opting to work with the neighborhood they want to help in any way. Knowing their customers better allows local florists to tailor each bouquet to their tastes. Conversely, knowing your local florist helps build trust.
Going to the store also enables customers to personalize their bouquets, down to the greeting card. You’d want your gift to come from the heart, no matter the occasion. The florist may even suggest a few ideas on how to make your bouquet more meaningful.
But as most local florists operate in a smaller market, they might not be able to fulfill last-minute orders, especially on peak days. Their stock may also not be as extensive as online flower shops. You’d want to place your order days or weeks in advance to avoid inconvenience.
Enables adding a personal touch to your bouquet
Builds trust between customer and florist better
Fulfilling last-minute orders may be challenging for them
Not carrying a large inventory like online flower shops
Where to Buy?
Your go-to place for a lovely bouquet will depend on the situation. If you want one with your own preferences, consider giving your neighborhood florist a call. If you need a bouquet pronto, online flower shops can meet such urgency. But even then, choosing between the two can still be hard.
Fortunately, there’s a third option: a florist with both brick-and-mortar and online stores. It offers the best of both worlds.
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