Sixes on the Beach: The Ultimate Immersive Cricket Experience Makes a Splash on Brighton Seafront

Sports entertainment brand Sixes Social Cricket has expanded its UK offering with a first site on the south coast, having opened at the seaside attraction of Brighton i360. 

As well as its customary indoor nets, Sixes will soon be making outdoor nets available for the first time.

There will be three enclosed and weatherproof outdoor nets launching by the end of July to make the most of beach and sea views all year round. 

Located next to the Brighton i360 observation tower, Nyetimber Sky Bar and Extreme 360 activities, Sixes is launching during The Ashes and a summer of cricket. This latest opening is Sixes’ eighth site nationwide, with four existing locations across London and further venues in Manchester, Birmingham and Leicester. 

With a customisable difficulty setting from beginner to world class, players select their level before stepping into the batting nets to test their batting skills against some of the world’s greatest bowlers. 

The aim of the game is to score as high as possible by striking the numbered targets around the nets, with the technology bowling out soft cricket balls for players to hit.

Being able to control the difficulty level makes Sixes ideal for anyone looking to try the sport for the first time in a fun setting, as well as keen cricket players.   

Alongside the cricket action, there is a food and drink offering at the heart of the experience. In specially designed beach huts on the beach, players can enjoy burgers, sharing plates and wood-fired pizzas, as well as a full menu of classic cocktails, beer, wine, and shakes. 

Created by the founders of Scottish restaurant Mac & Wild, Calum Mackinnon and Andy Waugh, Sixes opened its first international location in Dallas, Texas, in June. This followed investment from 4CAST, an athlete collective whose members include England cricketers Ben Stokes, Stuart Broad and Jofra Archer. 

Here is what we thought of the launch party:

Sweet, sweet cocktails and burger sliders to fit in the palm of your hand. What could go wrong when you grab hold of a cricket bat after one too many ‘Six on the Beach’?

What first impressed us was the amount of social space, indicating that Sixes really prioritises hospitality on top of the interactive game. In the centre of the space was a circular bar with friendly staff pouring prosecco or scorching meringue for the Eton Mess Cocktail. Yes, there is a cocktail dedicated to this classic, British summer desert and it tastes as good as it sounds.

In terms of interior, there are long benches with stalls for large groups, or smaller tables for those just after a casual chat over a bowl of truffle, parmesan fries. On the ceiling were fun, colourful swirls of colour. With neon orange stools, green tables, and exposed coloured lights hanging from the ceiling, the colour scheme is reminiscent of the point system of the game. It is a lovely touch, which also hints at the scenery around Brighton – the sunset, the Downs, and the sea.

The game itself is harder than it looks, but definitely gets competitive the more you get the swing of it!

You can choose between levels which dictate the speed of the ball coming towards you. Hand eye co-ordination is key with the aim being to hit the targets which get you points. The highest score possible is, you guessed it, six.

Being situated right on the beach, under the i360, is what makes this experience complete. £5 happy hour cocktails in this location is an absolute steal. There are pizzas, burgers, alcoholic shakes and desserts on the menu too. A fun activity for all ages and abilities like this is certainly needed on this side of Brighton and I am sure Sixes will only continue to thrive with popularity. Whether you want somewhere new to celebrate with Bottomless Brunch, or you just want a casual spot to hang out with good views, Sixes has it all.

Sixes CEO & Co-Founder, Calum Mackinnon, says:

“Opening a site right on the beach is something we have been working towards for some time now, and Brighton represented the perfect opportunity to do so. It is fantastic to launch during an Ashes series which has been gripping throughout, and with The Hundred and a World Cup still to come this year, we want to help bring more people into the sport and having fun playing cricket.”

Chair of Brighton i360, Julia Barfield, commented:

“Our goal for Brighton i360 is to establish a cutting-edge beachfront hub of amusement in the 21st century, akin to a contemporary West Pier. The inclusion of Sixes will provide our guests with a thrilling assortment of world-class attractions and entertainment. Social entertainment game bars are enjoying tremendous popularity at present, and Sixes Social Cricket is an outstanding addition to the Brighton i360 location. It will captivate our existing visitors while also attracting new audiences.”

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