To mark the opening of Brighton’s new BrewDog bar on Fri 28 August, a taxidermy donkey will provide rides to and from the newly opened venue near Brighton Pavilion
Visitors to the new bar this weekend can flag down the novel means of transport by tweeting @BrewDogBrighton with the tag #TaxidermyTaxi. With a long history of combining taxidermy and craft beer, the humorous take on the tourist staple from the Scottish brewery is the latest in a series of stunts, which has seen fat cats thrown from helicopters over the city of London, beer poured out of a stuffed deer’s head and bottles of the world’s strongest beer secreted inside squirrel corpses.
The attention-grabbing taxi service, which plays on the iconic Brighton beach novelty, will carry drinkers directly to the door of the new bar, so they can be introduced to the latest hop haven established by the brewery intent on world domination.
“We’re delighted to be launching in Brighton, and what better way to get locals in the door than personally delivering them there,” said BrewDog co-founder, James Watt. “We always like to fit in with the culture of our latest venue’s city with suitable BrewDog irreverence. Tradition is great, but not as good as something with an extra kick of eccentricity, a rule we also apply to our beers. The Taxidermy Taxi rides are great for people looking to take in the Brighton scenery from an interesting vantage point, and we’re delighted to be able to open our unique cab rides for the opening weekend of the bar.”
The newest venue, which has 30 beers on tap, will be the 31st BrewDog craft beer cathedral on planet Earth. The bar’s draft taps will serve as a library of fermented masterpieces from all over the world, with 30 beers on tap and BrewDog beers including Punk IPA, Dead Pony Club, Jackhammer and Five AM Red Ale alongside small batch brews and an array of guest and international beers.
Bored of the industrially brewed lagers and stuffy ales that dominated the UK market, school friends James Watt and Martin Dickie established BrewDog in 2007. They decided the best way to fix this undesirable predicament was to brew their own beers. Both only 24 at the time, BrewDog’s cofounders leased a building, got some scary bank loans, spent all their money on stainless steel and started making hardcore beers.
In the last five years, BrewDog has cemented its position as the fastest-growing food & drinks company in the UK over the past three years. The phenomenal domination of BrewDog in the market has resulted in the opening of 31 bars worldwide since 2010, export to 55 countries and the hire of more than 365 staff – backed by a 30,000-strong army of BrewDog shareholders.
The Brighton BrewDog launch will be followed later this year with establishments in Soho, Glasgow and Islington in the UK, and Rome, Berlin and Brussels further afield. BrewDog’s phenomenal growth is in part funded by its crowdfunding scheme, Equity for Punks, which launched its fourth round in April this year. In the first three weeks after launch, the brewery raised a world record-breaking £5million, a fifth of its £25million target.
With the latest round of Equity for Punks, 526,316 shares in BrewDog have been made available, for a minimum investment of £95 for two shares. The capital raised from investors will be used to fund in particular the expansion of the BrewDog brewery and its international bar division, as well as launching new projects like a craft beer hotel, custom sour beer facility and a distillation plant.
Brewdog opens at 52-54 Grand Parade, on Fri 28 Aug.
Tweet @BrewDogBrighton, with the tag #TaxidermyTaxi to get a ride to the bar with their Taxidermy Taxi service.