Wahaca has launched a campaign to raise money for charity this summer to help clean up Brighton beach and reduce plastic waste. Their ‘Brighton Beach Tacover’ has introduced a brand-new Grilled Mackerel taco exclusively to the menu of their Brighton branch.
The Mexican restaurant chain is asking customers to get involved by purchasing the Brighton-only taco from their restaurant on North Street. This dish will be available from now until 31st July with one pound from each taco sold being put towards their beach clean fund.
Wahaca launched this brand new taco on Friday 28 June by giving away free tacos from their Taco Van parked outside the Brighton restaurant. They asked everyone who enjoyed the tacos to show their appreciation through an optional £1 donation to their campaign. Wahaca’s taco van gave away over 1,500 tacos with hundreds of people queuing.
The money generated throughout the month by the taco sales will be donated to three Brighton-based charities: Brighton Dolphin Project, Plastic Free Brighton and Plastic Free Pledge.
These plans were announced at the end of June by chef and co-founder of the Mexican restaurant chain, Thomasina Miers: “Sustainability has always been integral to what we do at Wahaca from recycling all our food waste, becoming the UK’s first Carbon Neutral restaurant group back in 2016 or by working with local charities, suppliers and artists.” The MasterChef 2005 winner spoke of her excitement bringing the charitable initiative to life in Brighton & Hove in such a fun way.
During a masterclass in salsa-making, she spoke of the stigma against Mexican cuisine: “People are always going on about how heavy and unhealthy Mexican food is. I say ‘no! That’s not true!’ It’s really good for you, it’s full of nutrition.” To prove this, Miers used ancient Mexican recipes to make two vibrant, smokey salsas to accompany Brighton’s new Mackrel taco.
Wahaca is asking people to get involved this month not only by purchasing the tacos but to join them in protecting Brighton beach. They will be hosting a Brighton beach clean on Sunday 21 July for families and friends to help pick up beach waste. Also this month, kids eat (almost!) free – all they ask for is a £1 donation per child, eating with a paying adult.
They’ll be working with local artist and marine plastics expert, Claire Potter, who will create a bespoke piece from plastic collected during the beach clean. For more information on how to get involved, visit their website.
Join the conversation through the hashtag #WahacaBrightonBeachTacover or by visiting their website.