Taking place across Brighton & Hove on Fri 18 Oct, Wear It Pink will be again raising funds for vital breast cancer research and support. Breast Cancer Now is encouraging everyone in the city to ‘wear it pink’ and help make life-saving breast cancer research and life-changing support happen.

Happening during Breast Cancer Awareness Month, this is one of the UK’s biggest fundraising events, providing an enormous impact on the lives of those affected by breast cancer since launching in 2002 and has raised over £33 million for breast cancer research to date.

Anyone can take part in Wear It Pink. Some people will choose to hold a cake sale, organise raffles or arrange a pink fancy dress day at work. No matter how people chose to ‘wear it pink’, all the money raised will help to fund vital breast cancer research and support.

“In 2017, in Brighton & Hove around 183 women were given the devastating news that they have breast cancer,” said Lottie Barnden, Head of Mass Participation at Breast Cancer Care and Breast Cancer Now. “In the same period around 31 women from the area sadly died from breast cancer.

“We currently fund around a third of all breast cancer research happening in the UK, and last year we responded to nearly 7 million breast cancer support requests. Without the generosity of wear It Pink supporters we simply cannot continue to fund this crucial research and support, for all those affected by breast cancer now, and in the future.”

Breast Cancer Care and Breast Cancer Now have united to create the UK’s first comprehensive breast cancer charity, united around the shared ambition that by 2050 everyone who develops breast cancer will live – and receive the support they need to live well. The charity cannot reach this goal without the money raised from Wear It Pink. So ‘wear it pink’ on Fri 18 Oct and raise funds for breast cancer research and support. Visit www.wearitpink.org to register and claim your free fundraising pack.