Take a moment to consider how many online businesses are created every month. Then, contemplate the relatively few which will actually enjoy long-term success. The disparity between these two figures is astounding. However, you might be surprised to learn that the products or services in question are not necessarily to be blamed. In the same respect, their sales and marketing processes might not be the culprits. The simple fact is that it can be very difficult to make one’s mark within an online community which has become increasingly defined by the sheer number of choices at the disposal of the average consumer. This is when innovation will come into play. What steps can be taken to ensure that your brand identity resonates with a specific audience? Are there any tools which can help ensure that your business is aligned toward future success? It is a good idea to examine a handful of basic principles and techniques which can be employed if you hope to embrace an innovative mindset.

Standing Out from the Crowd

While this might appear to be stating the obvious, it is impossible to reinvent the wheel. The chances are high that the products being marketed by an online enterprise can be found on hundreds of different websites. So, why does one freelancer who decides to sell t-shirts fail when another experiences financial freedom? One element which is often present revolves around establishing a unique brand identity in order to rise head and shoulders above the relevant competition.

We are not simply referring to a catchy logo and a snappy mission statement in this sense. Let’s remember that brandidentity encompasses several other standalone qualities. Some of these will include:

  • Positive feedback from customers.
  • The ability to engage with clients within a real-time scenario.
  • A proactive approach when dealing with enquiries or complaints.
  • A website which reflects the core values of the business in question.
  • Relevant and targeted content creation.


It is therefore clear to see that a multifaceted approach needs to be taken from the start.

Making a Mark Within the Online Community

If you feel that the suggestions mentioned above appear to be somewhat challenging, by no means are you alone. Such recommendations can be difficult (if not impossible) to achieve if you lack the proper e-commerce tools. The ultimate goal of third-party platforms such as Shopify Plus is to provide you with a centralised and user-friendly means to establish and augment your brand identity within the online community. Thanks to the user-nature friendly of such systems, they can be integrated within a short period of time. Additionally, the majority are capable of being integrated with any legacy software that might be present.

Innovation is tantamount to success for any small- to medium-sized online business. This is why thinking outside of the box is just as important as realising that “going it alone” might not represent the best option. Leveraging the power and scope of e-commerce providers is an excellent way to maximise your current in-house efforts.