waterproof labels

Why People Are Using Waterproof Labels

Labels must be featured on products and packaging. It can be a stellar marketing opportunity (especially if QR codes feature), but it’s also a matter of legal compliance and keeping consumers safe.

The material, adhesive used, and print can all be waterproofed on a label. Paper can’t be waterproofed itself, though coatings can be applied to enhance its durability. Regardless of the situation, it’s the supplier’s responsibility to confirm what’s been waterproofed.

A waterproof label might seem like an extra step that isn’t always necessary. That can be a misconception, though, and more people are using them today than ever before. Find out why after the jump.

Building Consequences

Detail is essential on a label. Even a single distorted letter or number can change the game and lead to false impressions of a product, which can be very dangerous in certain circumstances.

If something like allergy information is lost or partially obscured because of water-related damage, then an onslaught of hefty consequences can occur. A soggy or ruined label is just the start of a chain reaction of negativity. For example, people may assume something is safe to eat when it isn’t. They can develop a reaction, be hospitalised, and potentially even die. In addition to that distress, legal action can be taken, and a firm’s reputation can take such a hit that it can’t recover. Lives can be lost, along with livelihoods, in extreme scenarios.

It’s strange to think that something as small as a label could cause so much pain. Situations will vary, but it’s always better for businesses to play things safe. For many, part of the answer to that is using things like waterproof labels, keeping the essential information about their product perfectly intact.

Securing a Good Finish

Waterproofing can sometimes be associated with ugly things. For example, if one imagines a waterproof coat, it may sometimes lack some style points.

Labels can seem small and inconsequential to some, but it can be important for firms to ensure they’re appealing too. Not only does an eye-catching label help draw attention to essential information and protect consumers, but it can also be a matter of branding as well. Consistent branding is a cornerstone of all well-marketed businesses, so labels undermining a product’s aesthetic can be a cause of concern.

Entrepreneurs shouldn’t be worried about waterproof labels in this regard. After all, one can easily find 60mm x 40mm waterproof vinyl sticky labels online today. There’s a choice of excellent finishes with this range, including matt, clear, and gloss varieties. Printed labels can also be made in up to eight colours, with the same number of printing presses ready to print the material you need.

Withstanding the UK Weather

There are many great things about the UK, but the weather isn’t typically mentioned as being one of them. Despite a few sunny exceptions, it’s mostly rather wet and windy outside.

Considering the UK gets snowfall in March and that it rains here quite a lot, a waterproof label is a very good idea! It can ensure essential product information is suitably protected during transit. If delivery vehicles break down or products are accidentally left outside, it won’t be the bleak weather that chips away at the label information.

It’s worth emphasising that though UK weather is often forecasted, it can sometimes feel like showers can appear at random. Weather reports aren’t wholly accurate, and swapping out labels for the sake of some brief sunny spells is probably more trouble than it’s worth. Business people should play it safe and use waterproof labels anyway. Polypropylene (polyprop) and vinyl labels are the most suitable for outdoor use. They can be used for long-term or short-term purposes.

Enduring Warehouses and Homes

Products aren’t always shipped out from A to B. They can go to and from many locations before arriving at their final destination. What matters is that warehouse storage conditions don’t compromise these goods. Waterproof labels can help with this. For example, moisture can build up due to humidity in these environments and thus make labels soggy and lose their stickiness.

Companies may not own every warehouse their goods get stored in. Therefore, they can’t always dictate the terms of storage conditions. So, while they can’t fully trust everything will be okay in these situations, waterproof labels can give them some assurance that at least part of their packaging will be preserved.

It’s not just warehouses that can be in trouble. Many UK homes are now suffering from problems with dampness and mould. Waterproof labels can ensure that businesses can safely store their products elsewhere beyond their premises, which is enormously important.


Who knew waterproof labels had so much going for them, right? As you can see, though, they protect the interests of businesses and consumers alike. As more scrutiny is being directed toward businesses today, controversy should always be dodged where possible. Part of that undoubtedly means waterproofing the labels! It helps firms dodge legal and moral quandaries, add finesse to their product, and protect it against harsh weather and storage conditions.

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