There are a number of ways that you can market your business from the use of social media, to investing in other forms of marketing such as search engine optimisation, better known as SEO. Find out how a Search Engine Optimisation Agency Essex can help you to achieve new heights for your business through the use of SEO, below.
Builds Brand Awareness
One of the major benefits of SEO for your small business is that it helps to build brand awareness, which can result in a high conversation rate. Think about it this way; the higher up the SERPs your website is, the more likely it is to be seen. This is especially true when it comes to Page 1 and Page 2 positions, as people are unlikely to scroll down Page 1, let alone click onto Page 2.
Generate More Leads
Did you know what SEO is a primary source of leads? As more and more people visit your page, you’re likely to generate more leads. This is great, especially for your small business, as the correct use of SEO will also help you to smarten up your other inbound marketing efforts. This includes the use of social media for business, content marketing and more.
Increase Brand Credibility
With a good position in the SERPs, you’ll be building your brand credibility without even realising it. Ranking first, second or even third can help to portray your business as one of the top in the industry, helping you to build brand awareness, generate more leads and improve the credibility of your brand at the same time. Result!
It’s Long Term
Search engine optimisation, better known as SEO, is a long-term strategy, helping to put your mind at ease that you will be able to compete against your competitors even during peak times throughout the year. Whilst SEO and Google will continue to evolve, the importance of being high up on the search results pages. Google’s main focus, however, is content, which can help you to ensure that you are writing for humans, not for search.
It Helps PR
SEO can also help to extend the reach of your PR and other communications, meaning that you are able to reach people who have purchased your product, in addition to those who have had communication with them. This can be achieved by focusing on the relevant keywords and offering useful information that provides some kind of value to the reader.
There are numerous reasons why search engine optimisation should be a priority for your business, including the fact that it can help to build the awareness of your brand whilst increasing brand credibility and, in turn, generate more leads. How do you plan to kick-start your marketing strategy for 2020?