Bingo Balls

Will Online Bingo Advertising be Banned? – Things to Know

Here in the UK, online betting is big business. Each year online casinos and betting sites generate billions in profit, so it’s no wonder why there are so many sites to choose from.

In terms of popularity, online bingo is almost certainly up there amongst the best, and for good reason. We’re bingo mad over here, and have been for quite some time now, yet now is arguably the best time to rekindle your love of all things bingo related.

Online bingo has taken the betting world by storm, yet recently it has encountered some stormy seas. As you know, for most businesses, marketing and advertising are hugely important, because otherwise, how will people know that you even exist? And herein lies the potential problem that online bingo sites are facing.

You see, with new laws and legislations coming in which are clamping down on online gambling and advertising in order to tackle problem gambling, there are concerns that online bingo advertising will be banned.

The whistle-to-whistle ban

As you know, money talks, and due to the fact that online betting, especially online bingo, helps to pump so much money into the economy, surely the powers that be wouldn’t try to put a stop to it?

Well, the simple fact remains that gambling addiction is a very serious problem, not only in the UK, but all over the globe and as a result, experts have realised that there is more to life than profit.

In January of last year, the IGRG (Industry Group for Responsible Gambling) confirmed what is known as a ‘whistle-to-whistle’ ban on TV betting ads broadcast pre-watershed during live sporting events such as football matches.

The ban, which will come into force later this year (2020) will see no adverts for betting companies broadcast on the TV five minutes before a sporting event begins, until five minutes after it has finished.

Not only that, but ads will also not be shown during sporting highlights and re-runs. Plus, betting companies will also no longer sponsor sporting programs which are shown on the TV before 9pm.

There are some exceptions to the rule, namely horse racing and greyhound racing, which are more reliant upon betting than other types of sport.

Will online bingo ads be banned?

So, because of the powers that be clamping down on online gambling advertising, because online bingo is a form of betting, will online bingo ads be banned?

Well, whilst we can’t say for certain, it is certainly a possibility, especially as online bingo ads shown during daytime TV recently disappearing. This is a deliberate attempt to help protect those that may already be limited in funds, from losing money and developing a gambling problem.

The most likely outcome is that online bingo TV ads will be banned before the 9pm watershed.

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